Adobe Experience Cloud Blog

NOVEMBER 14, 2018

As the importance of customer retention and customer lifetime value (LTV) become more popular in the world of marketing and sales, personalized marketing is also popping up in more and more marketing team discussions. Personalized Marketing Works. The desired result of running these campaigns?

Personalized Marketing 134

Personalized Marketing Direct Mail Thought Leadership Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 13, 2019

Marketing automation systems allow your company to mine essential prospect and customer data so you can personalize your communications and build better relationships. They allow you to collect diverse information—from birthdays to brand interactions to transaction histories—and use it to your advantage.

Finance 134

Finance Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 25, 2018

Even telemarketers practice a basic form of personalized marketing. Why bother taking personalized marketing to the next level? In Epsilon’s survey of consumers aged 18-64 , 80% of respondents said that they’re more likely to do business with a company if it offers personalized experiences.

Telemarketing 134

Telemarketing CRM Thought Leadership Marketing 134

Adobe Experience Cloud Blog

MARCH 13, 2019

As most marketers know, a large number of disparate data sources that often report data in different ways isn’t exactly a marketing panacea, but rather a potential landmine. And a third of consumers say they expect brands to anticipate their needs before they come up. Data is certainly powerful.

Thought Leadership 134

Thought Leadership CMO Advertising Advertisers 134