CXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. This behavior has marketers pledging to up their demand generation budgets. The difference between a demand generation manager and a marketing manager is that demand generation is bigger than just marketing.

Management 79

Management User-Generated CRM Inbound Marketing 79

DIY Marketers

OCTOBER 20, 2022

A performance marketing agency relies on data, and the inability to track performance can quickly render a marketing campaign ineffective. Create email list segments based on actions. people open emails from our businesses. We simply increased the number of our segments for clicks.

Marketing 108

Marketing Marketers CRM Law 108

Unbounce

OCTOBER 20, 2023

The simplest way to do this is in a disconnected landing page that can break code conventions, brand guidelines, and can be efficiently measured to provide instant feedback on itʼs ridiculousness. It’s better suited to someone who organically learns about your brand than someone clicking through a PPC ad promoting a specific offer.

Whitepaper 105

Whitepaper eBook Promotion Communications 105