Branding Global Marketing Performance Marketing Thought Leadership 
Hubspot Marketing
MARCH 19, 2024
As a result, micro-influencers can offer more persuasive and effective product or brand endorsements. And, as much as people might like to say that they make their own product decisions, influencer marketing works — last year, one in four consumers bought a product based on an influencer’s recommendation. Image Source 6.
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FEBRUARY 28, 2023
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. By removing barriers for himself and his team, they are able to focus on building the brand. Oghoghomeh has four pillars that he applies to his work and also expects from others. The first pillar is simplicity.
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