Podcasts now a top channel for B2B marketing
Martech
NOVEMBER 9, 2022
Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Also, podcast ads drive an aided brand recall rate of 71%, per Nielsen. . In a report commissioned by the BBC, organizations with branded podcasts saw: 89% higher awareness. Buzzsprout ].
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