How Driscoll’s pivoted from fresh in-store to fresh online
Martech
JULY 12, 2021
One of those companies was Driscoll’s, the “only the finest berries” brand. We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Millennials are so much more open to new flavors, new perspectives, trialling,” said Dillard.
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