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How Driscoll’s pivoted from fresh in-store to fresh online

Martech

The Rosé berries have actually been on the market for 12 years; but one problem was that, too Baby Boomers and Gen X, at least, they looked unripened. “Millennials are so much more open to new flavors, new perspectives, trialling,” said Dillard. The PIM is Salsify; the Dam is Widen. The two talk to each other.

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Merkle raises its commerce game: Tuesday’s daily brief

Martech

. “Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. Merkle is part of Dentsu Group, which has set itself the target of reaching 50% of revenue generated by CX management, marketing technology, commerce and related domains.