Remove Branding Remove Millennials Remove New Technology Remove Target Market
article thumbnail

How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Videos that tell your brand story. Brand awareness videos tend to perform well on Facebook, too – especially if they’re entertaining and lighthearted. Your overarching goal here should be to humanize your brand. YouTube is also an excellent channel for building brand awareness. Interviews. Testimonials and case studies.

article thumbnail

10 Ways to Market to Gen Z

Power Digital Marketing

Due to their strong relationship with new technology and their mobile devices, Gen Z’s primary means of communication and content is through mobile applications or texting. How Gen Z Differs from Millennials. Another defining quality of Gen Z is their relationships with brands and brand loyalty, or lack thereof.

Gen Z 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. Source: [link].

article thumbnail

2020 Marketing Trends You Need To Know

Marketing Insider Group

Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. Source: [link].

article thumbnail

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. More attention on your brand.