Adobe Experience Cloud Blog

DECEMBER 13, 2018

It’s important to position your brand where people spend their time, and having your marketing team experiment with creative new channels, such as new social media platforms, is vitally important. Investing in SEO is a great way to generate awareness for your brand. The post Distracted by New Technology?

New Technology 131

New Technology Whitepaper Thought Leadership CRM 131

Adobe Experience Cloud Blog

JULY 30, 2018

Statista projects that the VR market will grow to $40 billion in two years’ time. That’s quite a lot of cash for such a new market. Consumers are eating up their chance to escape to new worlds and developers are delighted to create them. You move around, looking for the perfect place to wedge in some new piece.

Thought Leadership 92

Thought Leadership Marketing Marketers Entertainment 92

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business.

Thought Leadership 131

Thought Leadership CRM Transform Marketing 131

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Adobe Experience Cloud Blog

JULY 20, 2018

Don’t create a campaign for a target audience, a user or a lead, but for a human, a person, a tech-savvy and busy marketer.”. But the good news is, these trends bring new technologies and ideas for marketing professionals to evolve their campaigns from tried and tested whitepaper downloads, to bespoke user journeys.

Whitepaper 91

Whitepaper Thought Leadership User-Generated Fashion 91

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced. Robert_Rose.

Content Marketing 61

Content Marketing CMO Thought Leadership Marketing 61