Rock Content

APRIL 12, 2024

We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era.

Influencer Marketing 92

Influencer Marketing Marketing Marketers SEO 92

Martech

SEPTEMBER 23, 2021

Marketing leaders know that success today increasingly comes down to agility. Now more than ever, brands must quickly and compellingly engage audiences across a growing number of channels to drive results. These trends mean marketers need to improve both the quality and efficiency of communications to meet demands.

Communications 134

Communications Marketing Marketers Customer Journey 134

Martech

MARCH 18, 2022

Why marketing ops professionals are on the front lines of marketing : Marketing ops is critical to the most important things marketing organizations do today. How agile is transforming modern marketing : Learn why agile is becoming the new foundation for marketing going forward. Customer journeys.

Transform 124

Transform Customer Journey Analytics Entertainment 124

Hootsuite

OCTOBER 20, 2022

This lets you pivot your strategy to meet new demands as needed. New technology is being introduced all the time to offer: Omnichannel shopping. New customer acquisition channels. New customer acquisition channels. It also ensures you can take advantage of new technology as it’s released. Automations.

Retail 105

Retail Shipping eCommerce Law 105

Martech

MARCH 18, 2022

Why marketing ops professionals are on the front lines of marketing : Marketing ops is critical to the most important things marketing organizations do today. How agile is transforming modern marketing : Learn why agile is becoming the new foundation for marketing going forward. Customer journeys.

Transform 112

Transform Customer Journey Analytics Entertainment 112

Hubspot Marketing

JANUARY 16, 2020

Put simply, that is market share. But how does that impact marketers? As marketers, it's important to understand market share so you know how your company ranks against competitors and can develop new marketing strategies to reach more potential customers. What is Market Share? Branding awareness.

Law 119

Law Customer loyalty Price Food 119

Martech

OCTOBER 28, 2021

Here are some first steps brands can take to shift their third-party data strategies. Brands should focus on delivering great customer experiences across every touchpoint. Email marketers in search of new marketing technology to meet challenges . Deliver omnichannel customer experiences.

Law 112

Law Email Marketing New Technology Digital Marketing 112

Martech

OCTOBER 5, 2021

McCune also advocated for a centralized organization of people and processes to ensure the success of the new technology. It is specifically to put in place a way to manage people, processes, data and technology that enables organizations to sense and respond quickly without degradation of messaging or brand relevance.”.

Transform 108

Transform Manufacturing Marketing Marketers 108

Digital Marketer

DECEMBER 19, 2022

As digital e-commerce marketing has grown, traditional marketing methods have fallen out of favor. New Marketing Channels. The decline in traditional methods was driven mainly by the growth of new online channels. There’s more to social media marketing than setting up a brand account and posting ads, though.

Transform 83

Transform eCommerce Retail Entertainment 83

Bannerflow

MARCH 16, 2023

The rise of new technologies, changing consumer behaviours, and increasing competition drives marketers to be more innovative and creative than ever before. In this blog post, we’ll explore some of the top MarTech trends for 2023, and how marketers can stay ahead of the game.

User-Generated 59

User-Generated New Technology Communications Digital Marketing 59

Girl Power Marketing

JUNE 28, 2021

With consumers clamoring for a vacation after a long eighteen months at home, the problem isn’t drumming up business for the travel market at all. So now, hospitality and travel brands must focus on how to be heard above all the noise, and as international travel destinations continue to open up, the buzz will only continue to grow.

Health 52

Health Marketing Marketers Email Marketing 52

Adobe Experience Cloud Blog

JULY 30, 2018

Statista projects that the VR market will grow to $40 billion in two years’ time. That’s quite a lot of cash for such a new market. Consumers are eating up their chance to escape to new worlds and developers are delighted to create them. You move around, looking for the perfect place to wedge in some new piece.

Thought Leadership 92

Thought Leadership Marketing Marketers Entertainment 92

Adobe Experience Cloud Blog

MAY 2, 2013

Executives are demanding that marketers prove ROI from their investments. To reach and engage prospects and measure effectiveness, it’s critical that marketers leverage trends and new technology. As an example, maybe we get this great piece of new technology, and we want to push it to its absolute limits.

Marketing Automation Platform 134

Marketing Automation Platform New Technology Marketing Marketers 134

SmartBrief - Marketing

SEPTEMBER 25, 2023

Using a tool or new technology without understanding its purpose is usually dangerous. Some modern marketers may feel that older types of marketing did not work, and new marketing (that has digital tracking) does work.

Marketing 52

Marketing Marketers Digital Marketing Customer Journey 52

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Rock Content

DECEMBER 11, 2020

Working with Digital Marketing is a never-ending effort to better understand an audience and get closer to it. In this search, marketers are always finding new technologies and insights on how to use them so they can keep up with ever-changing expectations. It is part of what is known as Business Intelligence (BI).

Transform 83

Transform Marketing Marketers Communications 83

Martech

JANUARY 3, 2022

Here’s the full list: Marketing Operations Tasks Percentage of work Design, run, and optimize/test marketing campaigns 84.5% Train and support marketing staff on using marketing technology products 77.5% Operate marketing technology products as an administrator 76.1% Snapshot: Marketing automation.

Transform 120

Transform Marketing Automation Platform CMO Marketing 120

Rock Content

JANUARY 26, 2021

That is because new technologies allow you to offer more quality to your customers, who will gladly welcome such improvements and see your business more positively. Digital tools also help you provide new and exciting ways for your customers to engage with your business.

Transform 90

Transform Fashion New Technology Product 90

Unbounce

MARCH 30, 2023

Think about the little chat bubble embedded on many websites, or the responses you get from brands on social media, by email, or by text. AI is changing the marketing landscape stupidly fast , and it’s important to also recognize some of the risks that come with this dramatic shift in the way we work.

Digital Marketing 81

Digital Marketing Marketing Marketers Price 81

Kevin Indig

JANUARY 24, 2023

New collections cannibalize old ones. In tech, new technology leads companies to replace old products. New Playstation consoles, for example, significantly replace sales from older ones, especially since they're backward compatible with games. Three, product cannibalization leads to a change in pricing.

Product 52

Product eBook Price Transform 52

SMEI

DECEMBER 20, 2022

One key reason for this is that CMOs and CTOs both have a role to play in driving innovation and adapting to new technologies. As the technology landscape continues to evolve at a rapid pace, CMOs will need to work closely with CTOs to stay up to date on the latest trends and determine how they can be leveraged to benefit the company.

Transform 51

Transform Marketing Marketers Manufacturing 51

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business.

Thought Leadership 131

Thought Leadership CRM Transform Marketing 131

Adobe Experience Cloud Blog

MAY 12, 2011

So, as my colleague and I debated when (and where) the demand gen term started to be commonly used in the marketing mix, technology provided the clues that helped us narrow down the timing question. Like with so many other nascent technologies, data mining and sales force automation were expensive and complicated in those early years.

CRM 104

CRM Manufacturing Analytics Finance 104

Digital Marketer

FEBRUARY 27, 2023

AI is also assuming more marketing responsibilities and raising concerns that human marketing roles might become obsolete. But the ability to embrace new technologies quickly and implement marketing experiments independently can make the difference between success and be made redundant. At least not anytime soon.

New Markets 80

New Markets Marketing Marketers Traditional Marketing 80

Marketing Insider Group

MAY 24, 2012

In a perfect example of content marketing itself, Rebecca Lieb (@ lieblink ) with support from Jeremiah Owyang (@ jowyang ) from Altimeter have delivered a Content Marketing ebook , webcast , blog post , book and slideshare presentation on what they call “The New Marketing Equation.

Content Marketing 85

Content Marketing Entertainment Customer Acquisition Marketing 85

Duct Tape Marketing

OCTOBER 8, 2023

Fractional CMOs typically bring their wealth of experience to guide marketing efforts, helping companies refine their brand messaging, identify ideal clients, improve client retention and more. As they are not tied down by set hours like full-timers, they can adapt quickly as needs change.

CMO 73

CMO Price Transform Marketing Strategy 73

Sprout Social

FEBRUARY 7, 2024

For example, a healthy food brand might identify a rising interest in keto diets and find that none of its competitors are offering keto products. By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time.

Price 91

Price Marketing Marketers Analytics 91

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data.

Analytics 131

Analytics Customer Journey Marketing Marketers 131

Marketing Insider Group

NOVEMBER 22, 2021

From content marketing’s history to it’s unpredictable future, connecting with customers through empathy, building brand advocates and more — the videos on this list cover topics brands in every industry need to know. Empathy is at the foundation of successful content marketing. Content Marketing Institute.

Content Marketing 124

Content Marketing Marketing Marketers Customer Acquisition 124

Digital Marketer

MAY 19, 2023

Not only could your services (and therefore your business) become irrelevant if you fail to consider how new technologies, marketing practices, and methods are changing, you’re going to do something even worse… YOU WILL MISS A MASSIVE OPPORTUNITY. Plus, customers need to be sold on your brand. But fret not!

User-Generated 76

User-Generated Marketing Marketers Transform 76

Marketing Insider Group

JANUARY 10, 2022

So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. Has there ever been a time when the marketing world has changed so much in such a short time? Or professional and experiences speakers?

Non-Profit 120

Non-Profit Marketing Marketers SEO 120

Sachs Marketing Group

JANUARY 1, 2024

In the dynamic world of digital marketing, setting New Year’s resolutions can be a game-changer for small businesses. It’s a chance to refresh strategies, adopt new technologies, and stay ahead of the curve, ensuring your business remains competitive and relevant. Focused on Instagram? Why is this important?

Digital Marketing 97

Digital Marketing Real Estate User-Generated Marketing 97

Marketing Insider Group

JULY 28, 2011

Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. Technology is becoming critical for marketers to remaining competitive. . First, you need to create a business process for reviewing new technologies.

Automobile 78

Automobile New Technology Marketing Marketers 78

Adobe Experience Cloud Blog

JULY 20, 2018

Don’t create a campaign for a target audience, a user or a lead, but for a human, a person, a tech-savvy and busy marketer.”. But the good news is, these trends bring new technologies and ideas for marketing professionals to evolve their campaigns from tried and tested whitepaper downloads, to bespoke user journeys.

Whitepaper 91

Whitepaper Thought Leadership User-Generated Fashion 91

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced. Click To Tweet.

Content Marketing 64

Content Marketing CMO Thought Leadership Marketing 64

Rock Content

AUGUST 25, 2020

This practice is a pillar of the modern internet, and it’s behind the success of large brands. It’s also central to current debates about the use of personal data, a theme that has been increasingly discussed by marketers. They tend to avoid brands that are limited to standardized or one-size-fits-all messaging.

Transform 74

Transform User-Generated Whitepaper Law 74

Use Insider

FEBRUARY 16, 2022

You probably filtered selections on a brand website, scrolled through an Instagram store and jumped between multiple shopping apps before making a decision—and you’re not alone. Let’s take a look at brands that do multichannel and cross channel marketing well and the long term effects of these strategies.

Customer 52

Customer CRM eCommerce Customer loyalty 52