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Product Life Cycle: What it is & What Are The Stages Involved?

OnPassive Marketing

Management and marketing professionals use this concept to determine when appropriate to increase advertising, lower prices, expand into new markets, or redesign packaging. During this time, your communications are aimed at your competitor’s market. Understanding The Concept Of Product Life Cycle.

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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Right now, many social media managers are struggling to master essential new marketing skills like social customer care and social commerce while also grinding through their 9 to 5. They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters. These are senior team members.

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How to Become a Fractional CMO

Duct Tape Marketing

Fractional CMOs typically bring their wealth of experience to guide marketing efforts, helping companies refine their brand messaging, identify ideal clients, improve client retention and more. The key to successfully managing this type of schedule?

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8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Litmus

Promote “sexier” adjacent activities Email is old enough to face perennial discussions about its demise (see: the Mailchimp and London Design Museum’s tongue-in-cheek exhibit Email is Dead ) and that means that there are plenty of shiny new marketing channels to compete against.