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4 key strategies for NFT brand launches

Martech

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King.

Branding 125
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The Role of Automation in Digital Transformation

Adobe Experience Cloud Blog

For campaigns that span multiple lines of business and agency partners, marketers’ abilities to optimize spending and correct course in real time adds up to meaningful budgetary savings in a time when every marketing dollar needs to go further. Data-driven automation is at the foundation of smart marketing in 2018 and beyond.

Transform 134
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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Brand Marketing. Co-marketing or Partner Marketing.

CRM 103
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Are You Ready For Marketing 2020?

Marketing Insider Group

But the modern marketing leader must also possess the skills to analyze massive amounts of data from those channels and produce the right kind of content, for the right consumer, at the right time. The 2020 Marketing Department. Brands will continue to partner with agencies and publishers. Once Upon A Time.

CMO 99