Martech

DECEMBER 8, 2021

“One of the things that we wanted to achieve by recreating the Email Marketing Periodic Table this year was to provide a guide to success factors, helping email marketers build relationships that are based on trust,” said Jennifer Cannon, Client Success Manager at ShotFlow. They do this by appending the brand’s logo to them. “Not

Email Marketing 119

Email Marketing Transform Marketing Marketers 119

Duct Tape Marketing

OCTOBER 8, 2023

Fractional CMOs typically bring their wealth of experience to guide marketing efforts, helping companies refine their brand messaging, identify ideal clients, improve client retention and more. The key to successfully managing this type of schedule? One major trend to note involves digital transformation.

CMO 73

CMO Price Transform Marketing Strategy 73

Sprout Social

JUNE 26, 2023

That includes understanding the goals, processes, and technologies currently being used. Identify key customer touchpoints : Track your key touchpoints to understand every interaction a customer has with your brand. Every positive experience fosters loyalty and encourages customers to become brand advocates.

Customer Journey 119

Customer Journey Customer Transform Retail 119

On24- CMO Confessions

APRIL 22, 2021

It helped really manage those conversations. As things were moving over to digital, I felt it was a brand-new world out there, and I really felt that marketers in particular would be so well-served with the new technology that I needed to double down on that and say, “Hey, I want to build technology for marketers.”

CMO 52

CMO CRM Transform Customer 52