Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. A key part of implementation is making sure that the new tech works with other tools in the stack.

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Transform New Markets Retail New Technology 127

Marketing Insider Group

AUGUST 20, 2019

Marketing transformation isn’t just a buzzword. So, how does a brand successfully transform its marketing? We have found that content marketing and thought leadership play vital roles in marketing transformation as they have the potential to unlock growth and attract the right kind of buyers. It’s a way to evolve.

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Transform Content Marketing Thought Leadership Marketing 40

Martech

SEPTEMBER 27, 2023

Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Goodin unveiled the marketing AI blueprint in a keynote that kicked off Day 2 of The MarTech Conference.

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Transform Marketing Marketers New Technology 121

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media. Marketing operations. Customer journeys.

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Transform Customer Journey Analytics Entertainment 122

Martech

OCTOBER 5, 2021

More than they might think, marketers hold the future of their organization’s digital transformation in their own hands. Every marketing leader wants to break free of the constraints to their transformation, and often these constraints are portrayed as obstacles that others put in marketing’s way,” said McCune. Marketing operations.

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Transform Manufacturing Marketing Marketers 106

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media. Marketing operations. Customer journeys.

Transform 110

Transform Customer Journey Analytics Entertainment 110

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. The early adoption of predictive AI models throughout the B2B martech stack, paired now with generative AI capabilities, promises even greater transformation.

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Transform User-Generated Marketing Marketers 87

Martech

JUNE 12, 2023

Understanding the innovator’s dilemma and functioning technology The innovator’s dilemma, a term coined by Clayton Christensen in his groundbreaking book, encapsulates the challenges established firms — known as “incumbent” companies — face when confronted with disruptive technologies.

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Transform New Technology Health Management 79

Search Engine Land

MAY 12, 2023

Musk tweeted the news, adding that Yaccarino would “focus primarily on business operations.” ” Musk will focus on product design and new technology. Musk added: “Looking forward to working with Linda to transform this platform into X, the everything app.” It is officially known as X Corp.

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Transform New Technology Advertising Advertisers 89

Martech

OCTOBER 27, 2021

As digital transformation advances within an organization, people become more important than individual new tools you add to the stack. Signs of a slow transformation can be seen even in the retail industry overall, where only 20% of retail is done digitally through e-commerce. Many of these digital wins don’t come easy though.

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Transform Retail New Technology Communications 103

Martech

DECEMBER 15, 2021

This is particularly difficult for brands seeking to adapt to a digital-first world. “A Transformations, or market trends, are ultimately driven by audiences and consumers and what they demand,” said Knudson. And with rising consumer demand for digital, brands would be wise to prioritize interaction within the digital spaces. “I

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Transform Education Customer Journey New Technology 125

Martech

FEBRUARY 7, 2024

Ever since then, he’s helped big brands — Coca-Cola and Adidas among them — build their digital presence and journey orchestration. Brands have gotten way more sophisticated over time, but in the early days, they just needed a presence in some cases. Are organizations still in the process of transforming their digital experience?

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Transform New Technology SEO Digital Marketing 111

Martech

DECEMBER 7, 2023

” That’s a landscape Du Nguyen is seeking to transform with his AR-powered gift card start-up Cardii. The experience validated Nguyen’s claim: “We can brand it with the corporate branding of a particular company but we also have the ability to drill down to individuals as well. 3D, dynamic.”

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Transform CMO B2C New Technology 113

Martech

FEBRUARY 18, 2022

To help address this issue, Thompson and Meghan Flannery of Drift provided some tactics about how to align these two teams and, in turn, meet brand revenue goals. We are now [living] in the ‘revenue era,’ where digital is no longer just a channel — it’s your entire brand experience,” said Thompson. Create shared goals. “We

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Transform Marketing Marketers New Technology 128

Martech

JANUARY 10, 2023

How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. How data will change marketing in the new year. Big brands like Samsung , Under Armour and Walmart have rolled out multi-pronged, long-term engagements in virtual worlds and with virtual goods.

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Transform eCommerce Marketing Marketers 104

Rock Content

DECEMBER 20, 2023

” Some we loved, marveling at the genius behind reshaping a brand, while others left us unsure if we truly grasped the concept. In this article, I’ll guide you through the key rebrandings of 2023, exploring what drove brands to embrace change. Before rebranding comes branding. We work to create memorable brands.

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Transform Pharmaceutical Branding Communications 52

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. If you are in a decision-making role you are probably tasked with at least evaluating whether this is a technology that you need to pay attention to,” said Milicevic.

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Transform Marketing Marketers Analytics 131

Sachs Marketing Group

JANUARY 10, 2024

Related: 10 Questions to Ask When Redesigning a Website 7 Reasons to Redesign Your Website In the digital world, your website is often the first point of interaction with your customers, acting as a critical representation of your brand and business. Brand consistency across all platforms is crucial for brand recognition and customer trust.

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Transform SEO Digital Marketing New Technology 96

SmartBrief - Marketing

FEBRUARY 8, 2024

Top predictions for DOOH in 2024 As 2024 progresses, DOOH advertising is on the verge of transformative changes, driven by technological advancements and evolving market dynamics. This integration enables brands to build cohesive storytelling experiences that flow smoothly across various channels. Here are my thoughts.

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Transform Energy Advertising Advertisers 75

Trade Press Services Newsletter

OCTOBER 6, 2022

New technologies are always being introduced and it can be difficult to keep up with the changing landscape. It positions your brand as an expert, authoritative leader in your industry. Webinars Webinar marketing exploded during the height of the COVID pandemic when brands needed a virtual way to connect with their audiences.

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Marketing Plan Thought Leadership Whitepaper Transform 130

Martech

APRIL 8, 2022

Because so much customer engagement is now captured digitally, MOps teams are increasingly responsible for “reading customers’ minds” — interpreting customers’ interest and engagement with the brand. We get a marketing high by learning about new technologies pushing the envelope of marketing’s capabilities.

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Transform New Technology Direct Mail Marketing 116

Rock Content

JANUARY 26, 2021

You don’t need the big-budget of large companies, as technology is able to level that field. Digitalization, also known as digital transformation , involves having your business processes use digital solutions to increase the quality and speed of your work. How to grow a small business with digital transformation?

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Transform Fashion New Technology Product 90

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today.

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Real Estate Branding Fashion Food 106

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

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Branding Real Estate User-Generated Communications 114

Martech

JANUARY 13, 2022

The way that consumers are engaging with brands is changing, and it’s doing so rapidly.”. The concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. More and more brands are turning to automation tools to streamline tasks.

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Martech

DECEMBER 16, 2021

Email engagement can be a major problem for brands in an oversaturated digital world. To that end, Harris provided some helpful ways marketers can transform their customers’ inbox experiences using the latest email technologies. When applied to email, brands have the opportunity to add a personalized touch to consumer messages.

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Shipping Transform Marketing Marketers 119

Martech

JULY 5, 2022

Here Google and Apple are readying new plans for AR-friendly smart glasses, a concept Google tried once before. As for virtual reality, it has “amazing and transformative experiential potential, however, [it is] hindered by early stage, bulky, expensive hardware and lack of great content in a wide variety of genres.” Smith noted.

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Transform Marketing Marketers User-Generated 117

Martech

OCTOBER 7, 2021

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine.

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Transform Marketing Marketers Analytics 104

Martech

NOVEMBER 18, 2021

The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. The pandemic drove two years’ worth of digital transformation in the first two months,” said Sav Khetan, Head of Product Strategy at CDP platform Tealium, in his session at our MarTech conference. The result?

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Digital Marketing Marketing Strategy Transform Digital Trends 134

Martech

APRIL 6, 2023

Brand Nothing beats having a powerful brand. Building a recognizable, trustworthy and desirable brand is still challenging, time-consuming and expensive. The power of having a strong brand will only increase. Savvy marketers should continue their investments in brand building.

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Thought Leadership Telemarketing Transform Direct Mail 145

Martech

OCTOBER 29, 2021

That’s the new name for the overarching brand, although Facebook itself will have an after-life as just one of the sub-brands, alongside Instagram, Whatsapp and the rest of the brood. Good morning, Marketers, and we’re talking about Facebook yet again. Or rather, we’re all going to be talking about Meta. Chris Wood, Editor.

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Transform CMO User-Generated Advertising 112

Bannerflow

FEBRUARY 4, 2021

Over the past year, the term digital transformation has been a huge focus for many businesses. However, many have used this situation as an opportunity to speed up their adoption of new practices and technologies for the long-term too. And, many brands still ponder what exactly digital transformation is.

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Transform Advertising Advertisers Management 98

Adobe Experience Cloud Blog

MARCH 6, 2017

New technologies are emerging and showing up in our everyday lives at a rapid rate. It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet. Author: Jacob Shama “Hey, Siri!

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Transform Thought Leadership Customer Journey Marketing 134

Martech

NOVEMBER 2, 2021

. “There’s really just thousands of technologies that solve very specific pains, and I think that’s a really positive thing that that tech exists to be able to solve very niche problems.” ” More technology options aren’t enough to transform marketing operations teams. Snapshot: Marketing automation.

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Transform Marketing Automation Platform Marketing Marketers 125

Duct Tape Marketing

JUNE 20, 2023

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. How much collaboration or maybe fighting goes on to structure a book like that?

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Transform Finance Energy Customer 64

Martech

DECEMBER 8, 2021

Due to new technologies and expanding markets, email marketers must have fresh content styles that meet them where they are. Brand Indicators for Message Identification, or BIMI, is a new system designed to let consumers know your brand’s emails aren’t spam messages. Experimental optimization for accessibility.

Email Marketing 120

Email Marketing Transform Marketing Marketers 120

Martech

APRIL 28, 2023

The accidental spread of biases in the AI data could lead to keywords that could harm your brand reputation. It enables B2B and technology companies to engage with target audiences, elevate brand recognition and establish an integrated marketing program deployed across all channels.

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Whitepaper Transform User-Generated Marketing 130