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The 6 Stages of the Product Life Cycle

Hubspot Marketing

This is a great example of the product life cycle (PLC) in action. Overall, the concept of the product life cycle is to help businesses make decisions on how to mature and grow in the marketplace. For example, a brand new product will market differently than a well-established, mature product.

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Product Life Cycle: What it is & What Are The Stages Involved?

OnPassive Marketing

The time between a product’s introduction to the market and its removal from the shelves is referred to as the “product life cycle.” ” Product life cycle management is the process of planning ways to support and maintain a product continuously. Stage-3: Growth.

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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

What is the growth stage of the product life cycle (and why is it important)? The growth stage is the period of the product life cycle with the sharpest increase in sales thanks to a boost in-market presence. You’ve achieved a degree of awareness, and people are buying your product.

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How Currys achieved a 56% open rate increase by optimising email subject lines in real time

Econsultancy

Midway through 2021, electricals company Dixons Carphone announced that it would be merging its four technology and retail businesses – Currys PC World, Dixons, Carphone Warehouse, and Team Knowhow – under the Currys brand name. Announced in May of last year, the merging of the four brands was complete by October.