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Personalization is on the mind of every CMO. Ideation Alright, now that everyone’s in the same place and knows what they’re doing, what happens next? Users are expecting a personalized experience before landing pages are even loaded or mobile apps are even opened. Who are you delivering personalized experiences to?
The buyer is in control and decides whether to act on the content or not. It is typically more persistent or “ always-on ” as the content is placed where buyers tend to go seeking information. Forrester: CMO Mandate: Adapt or Perish. Hubspot: Killing It: How Inbound Marketing Can Help Your Company Crush the Competition.
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