Martech

JANUARY 3, 2022

In most cases, marketing operations is part of the marketing department and marketing operations team members identify as marketers. More than ¾ of marketing operations department members have marketing titles, according to the report. What does marketing operations do?

Transform 122

Transform Marketing Automation Platform CMO Marketing 122

GrowPowerful

MARCH 5, 2023

It’s not all about marketing and tactics. A few minor product or landing page modifications can help you tap into a new market opportunity. A fractional or interim CMO can assist a CEO because they don’t have the ego and they’re not looking to protect the budget or department. But it requires product focus.

CMO 52

CMO CRM Marketing Strategy Communications 52

Sprout Social

NOVEMBER 21, 2019

Your customers’ behaviors today might be night-and-day from what they were a few years ago. According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. New marketing tools. Fresh products. Up-and-coming brands.

Market Research 96

Market Research Gen Z Price B2C 96