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What is marketing operations and who are MOPs professionals?

Martech

In most cases, marketing operations is part of the marketing department and marketing operations team members identify as marketers. More than ¾ of marketing operations department members have marketing titles, according to the report. What does marketing operations do?

Transform 119
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Overcoming Obstacles to Get to the Next Growth Milestone

GrowPowerful

A few minor product or landing page modifications can help you tap into a new market opportunity. A fractional or interim CMO can assist a CEO because they don’t have the ego and they’re not looking to protect the budget or department. One Size Doesn’t Fit All Marketing strategies are an extension of business objectives.

CMO 52
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How to edge out your competition with market research

Sprout Social

Your customers’ behaviors today might be night-and-day from what they were a few years ago. According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers.