CMO Customer Acquisition Marketing Plan New Technology 
Hubspot Marketing
MAY 16, 2022
"When you're listening to the news, or you're on Twitter, and people are talking about NFTs and Web 3, it seems really abstract and futuristic and stupid. I get that," says Kipp Bodnar, HubSpot CMO. "A And can I factor in customer acquisition cost on top of that?" It's really easy to naysay all of it. Bodnar says.
Martech
APRIL 19, 2023
Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.
Econsultancy
DECEMBER 13, 2021
” Marketing budgets now equate to just 6.4% Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% of revenue. of overall company revenue, down from 11% in 2020.
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