Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. Q: Kathleen, you led IDC’s CMO Advisory and Customer Experience Practice for close to a decade.

Transform 80

Transform CMO Direct Mail Global Marketing 80

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing? Why marketers should care about content marketing.

Content Marketing 131

Content Marketing Customer Journey Marketing Marketers 131

Use Insider

JULY 28, 2023

Across different theories of marketing, the terms omnichannel , multichannel , and cross-channel marketing are often used interchangeably. After all, these strategies all involve multiple channels meant to acquire, engage , and retain customers. Is omnichannel marketing popular?

Retail 98

Retail Shoppers Manufacturing Transform 98

Martech

MARCH 4, 2022

Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. many of the digital-first businesses that thrived during the pandemic offered seamless customer journeys despite the many fragmented channels that their customers use.

Transform 103

Transform Customer Journey Finance User-Generated 103