Remove CMO Remove Digital Marketing Remove Product Marketing Remove Succession Management
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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Since the start of the pandemic, digital marketing has contributed 32.7% more to overall sales than the previous year, according to this year’s CMO Survey. In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5%

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What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. Whether you’re looking for an internal or external candidate, here are some key phrases that will make their credentials stand out: Marketing automation.