Duct Tape Marketing
OCTOBER 8, 2023
How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. That’s exactly what becoming a fractional CMO is all about. Does that pique your interest?
Marketing Insider Group
JULY 13, 2020
One such firm is IDC and my first interactions with them date back to my time at DEC ( before the launch of my marketing career) while I was a young analyst and consultant. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO. IT is like HR.
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On24- CMO Confessions
APRIL 22, 2021
Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features Pierre Custeau, Senior Vice President of Product at MRP. As you know, you can find the full episode of CMO Confessions on Podbean here and an edited transcript of our conversation below.
Hootsuite
AUGUST 6, 2021
Since the start of the pandemic, digital marketing has contributed 32.7% more to overall sales than the previous year, according to this year’s CMO Survey. In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5%
Orbit Media Studios
FEBRUARY 28, 2024
The digital marketing pro never offers an opinion without disclaiming that opinion first. Personal preference is no way to do marketing. Or just reach out to your Client Success Manager.” Bad answer: “You can always reach out to your project manager.” Remember, you’re hiring a long term partner.
Adobe Experience Cloud Blog
NOVEMBER 8, 2016
Whether you’re looking for an internal or external candidate, here are some key phrases that will make their credentials stand out: Marketing automation. Email marketing. Digital marketing. Field marketing. Marketing content. Collaboration/cross-functional team management.
Moz
AUGUST 7, 2019
We were a very lean, remote digital marketing team, and therefore lacked the bandwidth to allocate resources to link building. Featured snippet: “Sales pipeline management”. Featured snippet: “Customer success manager”. Featured snippet: “How to manage a sales team”. Yo, can we get a link?”
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