Martech

JULY 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what’s your number one marketing metric? Marketing-sourced revenue and pipeline velocity,” said Chris Walker, CEO, Refine Labs.

Shopper Market 121

Shopper Market Millennials Shoppers Shipping 121

Adobe Experience Cloud Blog

APRIL 25, 2017

Steve described that today with digital marketing as the norm, marketers expect to be able to reach millions of people in an instant. As marketers, our success is hitting a limit—as we bump up against the law of diminishing returns. Our final guest was the CMO of Box, Carrie Palin. How To Think Like A CMO.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 65

Product Marketing Product Transform CMO 65

Litmus

OCTOBER 26, 2022

Reminder: not everyone speaks marketing technology (or martech). Martech language is not universal,” says Alicia Garside (Digital Marketing Production Manager, TELUS Health ). Email makes all of your marketing better. Lauren Meyer (CMO, SocketLabs ) has over 16 years of experience in email marketing.

CRM 92

CRM Email Marketing Finance CMO 92

Content Marketing Institute

JANUARY 15, 2018

The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Eric Kinaitis, director of content marketing, American Endowment Foundation. HANDPICKED RELATED CONTENT: How to Make the Leap from Product Marketing to Content Marketing.

Real Estate 111

Real Estate CMO SEO Content Marketing 111

Marketing Insider Group

JULY 14, 2020

But marketing, in many organizations, is stuck in the past. They overwhelmingly blame their CMO. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. Their brand message has been about the product. Product marketing is the old guard.

Thought Leadership 112

Thought Leadership Marketing Marketers CMO 112

Content Marketing Institute

SEPTEMBER 20, 2018

Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities.

CMO 73

CMO Management Product Customer 73

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. Whether you’re looking for an internal or external candidate, here are some key phrases that will make their credentials stand out: Marketing automation.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Martech

DECEMBER 5, 2023

The CMO should give this person the authority to run the process as they see fit and require all budget owners to follow. This individual should: Be the finance team’s single point of contact and the CMO’s voice about budget topics. Partner marketing costs. Local field marketing event.

Finance 125

Finance CMO Marketing Marketers 125

Hootsuite

AUGUST 6, 2021

Since the start of the pandemic, digital marketing has contributed 32.7% more to overall sales than the previous year, according to this year’s CMO Survey. In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5%

Management 130

Management Marketing Marketers Key Performance Indicator 130

Hubspot Marketing

DECEMBER 28, 2023

Digital Marketing Strategist Lindsay Kolowich , adds: “Cooking at home is time you wouldn’t have spent meal prepping if you’d been in the office that day, and I find the minutes can add up in the end. Alec Biedrzycki , product marketer at AirTable, says, “I remove all social networks from my toolbar bookmarks.

Energy 104

Energy Food Entertainment Logistics 104

Welcome Software

MARCH 15, 2022

The findings not only confirm the looks of the evolving marketing landscape that we have witnessed with hundreds of our customers but also throw some fresh and rather keen insights into the mix. Who was targeted? Titles: Director & above? Industries: Tech, BFSI, Healthcare, Pharma, Media, Entertainment, Education, eCommerce?

Transform 52

Transform Marketing Marketers CMO 52

Hubspot Marketing

JANUARY 7, 2024

Digital Marketing Digital marketing refers to marketing through digital channels like search engines, websites, email, and mobile apps. In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services.

Copywriting 104

Copywriting CMO PR Social Media Marketing 104

Unbounce

OCTOBER 20, 2023

And when your CMO or CEO has a “big idea” Weʼve all been there. Even though the web has evolved a lot since 2010 (or 1995), the standards for good digital marketing remain quite low. Gone are the days when digital marketers really needed to prove themselves. Not ideal, but sometimes you have to think on your feet.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Adobe Experience Cloud Blog

APRIL 18, 2017

Account-Based Marketing Meet-Up—Mike Telem, VP of Product Marketing at Marketo and GM of Marketo Israel. Summit consists of numerous opportunities for you to meet with like-minded marketers, experts from Marketo who practice account-based marketing with our product, and partners who can help you get started on your ABM journey.

Thought Leadership 91

Thought Leadership CRM Marketing Marketers 91