CXL

JUNE 2, 2022

It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. A higher ROI than any other type of marketing. ABM treats each account as a target market. ABM is built on a list of target companies that should be your customers.

Inbound Marketing 78

Inbound Marketing Thought Leadership Marketing Marketers 78

Adobe Experience Cloud Blog

MARCH 24, 2011

I wasn’t surprised to hear how many CMOs say that thinking and acting like a business leader is one of the characteristics most integral to their success. I’ve written about the role of a “true” marketing leader before. As business leaders, CMOs must earn their seat at the revenue table with other C-level executives and board members.

Transform 118

Transform CMO Direct Mail Thought Leadership 118

Exposure Ninja

JULY 5, 2023

A well-crafted content marketing strategy is the cornerstone of an effective B2B marketing campaign. Two-way communication: Social media enables real-time interaction with your audience, fostering genuine relationships and allowing you to gather invaluable feedback directly from your target market.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52