Kevin Indig

AUGUST 7, 2023

Brands live in many places: Company website Social platforms Video platforms SEO Influencers Partnerships Email Affiliates Publishers Advertising Events PR Direct mail Podcasts Word of Mouth Retail stores With the exception of retail and partnerships, all of these channels are typically governed by marketers.

Advertisers 94

Advertisers Advertising Branding Direct Mail 94

Adobe Experience Cloud Blog

JUNE 9, 2015

Since engagement is a tangible metric, it’s easier to influence with targeted marketing efforts, and it is more connected to a company’s revenue growth. The old approach of blasting out direct mail and untargeted communications isn’t going to work in the new consumer-driven world. How Do I Do Consumer Engagement?

Health 134

Health Thought Leadership Direct Mail Shoppers 134

Adobe Experience Cloud Blog

JULY 18, 2016

Both strategies have their benefits, so it depends on your objectives, the market you sell to, and your product/price point. Generally, ABM is the way to go when you have a large target market with hundreds and thousands of prospects, and need to narrow down your focus to high-value accounts. tier 1 or tier 2) do not.

Thought Leadership 91

Thought Leadership Direct Mail Marketing Marketers 91

CXL

JUNE 2, 2022

It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. A higher ROI than any other type of marketing. ABM treats each account as a target market. ABM is built on a list of target companies that should be your customers.

Inbound Marketing 78

Inbound Marketing Thought Leadership Marketing Marketers 78

Adobe Experience Cloud Blog

MARCH 24, 2011

Every successful marketing strategy, be it avant-garde or staid and conventional, originates with the target market. As CMG puts it, they’re obsessed with understanding their target market. They aren’t called market-ers for nothing!). Getting intimate. Leading CMOs orbit around the customer.

Transform 118

Transform CMO Direct Mail Thought Leadership 118

Exposure Ninja

JULY 5, 2023

A well-crafted content marketing strategy is the cornerstone of an effective B2B marketing campaign. Two-way communication: Social media enables real-time interaction with your audience, fostering genuine relationships and allowing you to gather invaluable feedback directly from your target market.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52