Adobe Experience Cloud Blog

OCTOBER 15, 2008

Or how to split marketing programs budget between investments such as events, advertising, and PR? Marketing Automation KPI (spend on marketing applications software as a percent of total marketing investment): 1.9%. About the analyst: Michael Gerard joined IDC in 2003 to help establish IDC's CMO Advisory Practice.

CMO 51

CMO PR Advertising Advertisers 51

Marketing Insider Group

JANUARY 24, 2013

I tweet on content marketing, B2B copywriting, social media, tech marketing… London – [link]. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Publisher of PRDaily, PR Daily EU, Ragan.com. Minneapolis – [link].

PR 111

PR Whitepaper CMO Marketing 111

Econsultancy

DECEMBER 13, 2021

” Marketing budgets now equate to just 6.4% Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%.

Advertising 52

Advertising Advertisers Retail Shoppers 52