On24- CMO Confessions

JANUARY 14, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. Ecology Major to CMO.

CMO 52

CMO B2C Influencer Marketing Communications 52

Martech

AUGUST 15, 2022

The scope of the CMO position shouldn’t be limited mostly to marketing communications, such as advertising, PR and social media. Rather, CMOs need to educate internal stakeholders, especially the CEO, on the role marketing can play in leading business strategy. Too often organizations misunderstand marketing’s responsibilities.

Transform 101

Transform CMO PR Education 101

Search Engine Land

AUGUST 17, 2023

Yusuf Mehdi, Microsoft’s corporate VP and consumer CMO, told WSJ the company’s internal data shows Bing taking market share from Google, but failed to provide any figures. ” StatCounter said its data takes traffic to and from Bing’s chat into account. Microsoft’s Aug. Dig deeper.

PR 98

PR CMO User-Generated Marketing 98

Martech

JANUARY 30, 2024

From the CMO perspective, relying on trusted cybersecurity partners safeguards the brand from negative PR, as damaging news coverage of a data breach can have lasting effects even after mitigation. Ensuring end-to-end cybersecurity and efficient recovery times is crucial for business continuity and customer satisfaction.

Customer 105

Customer Finance PR CMO 105

Adams & Knight Marketing

OCTOBER 31, 2021

“The pandemic forced us as an industry to seek out new ways to execute creative campaigns that generate meaningful results for our clients,” said Principal and CMO Bill Knight. ” About Adams & Knight. .” ” About Adams & Knight.

Advertising 130

Advertising Advertisers Copywriting PR 130

Buffer Marketing

OCTOBER 12, 2023

Years in business: 1 Number of employees: 1 intern, part-time help with PR, SEO and blog, and Facebook and Instagram ads Location: New York City Initial capital invested: About $17,000 Financial support for business: $5,000 grant Revenue streams: Direct-to-consumer online tea sales Marketplace sales (Walmart.com, Sune, Love.com, etc.)

PR 114

PR Finance Shipping Energy 114

Martech

APRIL 18, 2024

Aligning with your CMO and the rest of the C-suite Before this latest shift, it was possible to measure “micro conversions.” So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter.

Whitepaper 112

Whitepaper Analytics User-Generated Key Performance Indicator 112

Orbit Media Studios

MARCH 10, 2024

Here’s a prompt from AI advisor and CMO, Liza Adams. You can find it here in this detailed guide: What is “Digital PR” Another idea: rather than sharing a link to the original article, share a link to your own social post. This is why PR professionals have such a huge ability to affect search rankings. AI can help.

PR 106

PR SEO CMO Energy 106

Marketing Insider Group

MAY 27, 2023

Erin Clift Erin Clift, CMO of Waze, shares her journey and the intersection of media, content, and technology. Mike Volpe Image Source: SmallBizTrends According to John, Mike Volpe, CMO of Hubspot joined to talk about their successful IPO, and has been a friend of the show from the very beginning.

PR 71

PR CMO Outbound Marketing Inbound Marketing 71

Set Up

JANUARY 30, 2024

This trend will only get stronger as companies begin to leverage their own data to drive decisions, changing the role of the CMO and agencies forever. Now, that time seems as quaint as the three-martini lunch. This also means that advertising is shifting further into the “science” side of the art/science spectrum.

Transform 105

Transform Marketing Marketers PR 105

Martech

AUGUST 21, 2023

Yusuf Mehdi, Microsoft’s corporate VP and consumer CMO, told WSJ the company’s internal data shows Bing taking market share from Google, but failed to provide any figures. We’ve made more progress in the last six months than we have in the previous decade or two combined. Microsoft’s Aug. More data.

PR 74

PR CMO Marketing Marketers 74

Marketing Insider Group

NOVEMBER 18, 2020

The Forecast aims to raise awareness about the Nutanix brand and to reach existing and new audiences beyond traditional PR and demand-generation marketing efforts. The initial idea and business direction for an editorial-driven news site came from Nutanix CMO Ben Gibson, VP of Corporate Comms Tonya Chin and Massaro.

Transform 128

Transform Thought Leadership PR CMO 128

CMO Network

NOVEMBER 7, 2023

Clean Creatives is a global initiative to end the creative, media and PR industry's association with fossil fuel polluters.

PR 101

PR CMO 101

Martech

JULY 28, 2021

After just over a year as Global CMO at worldwide comms and PR firm Cision, Maggie Lower is joining Hootsuite as CMO. “The nature of live is that the vast majority of viewers pressure test the system by watching at the same time.”. Read more here. Maggie Lower moves from Cision to Hootsuite .

Management 112

Management CMO PR Advertising 112

Search Engine Land

DECEMBER 16, 2022

” “How best do I talk to my CMO and the CFO on budgets?” The chief marketing officer (CMO) is interested in the overall demand generation portfolio. Every CMO: Wants to grow traffic and revenue from organic search. “What key metrics matter to the CEO?” Metrics that matter: ROI. Market share.

Communications 94

Communications SEO CMO PR 94

Marketing Insider Group

APRIL 21, 2011

And it often extends to our colleagues in PR. So how can marketing and PR lead our organizations to better alignment with sales? A recent survey of 175 CMOs by Bazaarvoice and the CMO Club tells us that 74% of CMOs will tie their social media activities to quantifiable ROI in 2011. I started my career in sales.

PR 76

PR CMO Marketing Marketers 76

Content Marketing Institute

AUGUST 31, 2023

Andy Crestodina, co-founder and CMO, Orbit Media Studios Generative AI tends to give good insights into how the audience does research and how to prioritize their needs. Improve it until you feel it’s mostly accurate, and then ask it lots of questions: Unlike humans, you can quiz your new AI persona day or night.

Content Marketing 114

Content Marketing PR Law CMO 114

GrowPowerful

SEPTEMBER 12, 2022

However, despite their many years dedicated to Fractional CMO work, these individuals tend to function as project-oriented consultants as opposed to the fractional vision of short-term, growth-oriented engagements that balance tactics with strategy in an operational manner. When is the right time to hire a full-time CMO?

CMO 52

CMO Manufacturing Copywriting PR 52

Search Engine Land

JANUARY 22, 2024

And we all know time is money, so your clients (or CMO and CFO) will thank you for that. Imagine a test where, for some reason, your branded search traffic share inflates relatively to that cold Facebook Ads traffic share (thanks to a PR stunt, let’s say). A/B Tasty , Kamaleoon ). Your results would look so much better! Probably not.

Customer Journey 109

Customer Journey PR Marketing Marketers 109

Adobe Experience Cloud Blog

MAY 10, 2010

In 2007, Jon Miller (my current boss and VP of Marketing at Marketo), posted an article about the difference between a CMO and a VP of Marketing. In this blog post, Jon lists out the major difference of the CMO role versus that of the VP of Marketing. And I would likely still assume this unless I saw some CMOs in action.

CMO 78

CMO Thought Leadership PR CRM 78

Buffer Marketing

SEPTEMBER 5, 2023

You’re not *just* a social media person You don’t *only* need a minute of someone’s time You’re not *somewhat* sure what the business needs to do You’re a subject matter expert in business critical fields of Social Media, PR or Comms. Experts predict that figure will increase to 20.3 percent in five years.

PR 110

PR Social Media Marketing Management Analytics 110

CMO Network

OCTOBER 16, 2022

The cloud market is increasingly competitive, and while AWS and Microsoft have been the leaders by market share, we have seen in recent times names like Oracle, IBM, and Google, all ambitiously working to compete in the cloud marketplace with each finding footing as cloud adoption continues to pr.

PR 89

PR Customer CMO Marketing 89

CMO Network

JUNE 5, 2022

The brands that can make inclusivity part of their core mission—not a PR statement—will win the hearts and minds of a new generation of citizens. Gen-Z demand racial justice, not just diversity, equity and inclusion. Not consumers.

Gen Z 89

Gen Z PR Branding CMO 89

Orbit Media Studios

JANUARY 16, 2024

For our counterpoint, we turn to an actual PR expert who has spent decades helping hundreds of clients win love from the media. Michelle Garrett, PR Consultant and Author of B2B PR That Gets Results “Including a ‘news’ or ‘press’ tab on your site is helpful when you want to engage in media outreach.

PR 127

PR SEO Place Promotion 127

Marketing Insider Group

JUNE 23, 2020

Instead of replacing their chief marketing officer (CMO), they eliminated the role altogether, replacing it with that of a “chief growth officer.” In December 2019 , Simon Gwynn reported in PR Week , the beverage giant retreated to its previous structure, tapping Manolo Arroyo to assume the recreated CMO role.

CMO 127

CMO Marketing Marketers PR 127

Rock Content

DECEMBER 14, 2020

McDonald’s CMO, Larry Light, created the concept in 2004. Usually, brand journalism is a combination of Marketing and journalism through PR. So, people consider it as an area for your traditional PR staff. This way, you connect journalists, content marketers, and PR professionals towards one goal. How is it used?

Branding 59

Branding Transform CMO PR 59

Moz

JUNE 23, 2020

Andy Crestodina, Co-founder and CMO, Orbit Media. 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. 3:10pm – Keynote – The CMO Role Has Been Disrupted: Are You Ready for Your New Boss? Everyone wants to do it, but no one really knows what it is.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Moz

JUNE 23, 2020

Andy Crestodina, Co-founder and CMO, Orbit Media. 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. 3:10pm – Keynote – The CMO Role Has Been Disrupted: Are You Ready for Your New Boss? Everyone wants to do it, but no one really knows what it is.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Adobe Experience Cloud Blog

DECEMBER 20, 2017

For example, a PR push that is part of a more extensive global campaign may also increase market share. Consistent and targeted measurements are how the CMO and marketing leadership communicate their intentions to the rest of the department—they’re also the mechanisms used to report back success (or failure) to their superiors.

Finance 134

Finance Key Performance Indicator Thought Leadership PR 134

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. Questions I ask Karrie Sanderson: [1:12] How did diversity, equality, and inclusion land in the CMO job? [2:06] So Carrie, welcome to the show.

CMO 75

CMO PR Marketing Marketers 75

Adobe Experience Cloud Blog

JULY 7, 2014

For example, if you have to show ROI from a whitepaper to a CMO, you should probably focus on the number of opportunities, pipeline, and revenue – rather than metrics like shares or views. Your marketing team, on the other hand, might be very interested in the metrics your CMO disregards. Decide HOW you will measure results.

Content Marketing 134

Content Marketing CMO Thought Leadership Whitepaper 134

Adobe Experience Cloud Blog

MARCH 16, 2015

PR and Comms. The CMO panel featuring: Sanjay Dholakia: CMO of Marketo. Alan Gellman: CMO of Esurance. Be sure to check out today’s sessions Ask the CMO Panel, featuring CMO’s from Mashable, Bloomberg, Marketo, and Equinox at 9am. It can give you incredible insight into your customers’ likes and dislikes.

Transform 128

Transform Thought Leadership CMO PR 128

Marketing Insider Group

JULY 10, 2014

Julie Long: “PR companies like GolinHarris have realigned their company structure to account for the 24-7 connected consumer business model through the creation of holistic engagement centers. What role do you think content marketing has specifically played in helping to change the PR industry?”. “I f5823b ;">. We are too smart.

Content Marketing 94

Content Marketing PR B2C CMO 94

Adobe Experience Cloud Blog

OCTOBER 15, 2008

Or how to split marketing programs budget between investments such as events, advertising, and PR? About the analyst: Michael Gerard joined IDC in 2003 to help establish IDC's CMO Advisory Practice. How to allocate your budget across programs and headcount? Register to watch the entire webinar on-demand now.

CMO 51

CMO PR Advertising Advertisers 51

Buffer Marketing

SEPTEMBER 5, 2023

You’re not *just* a social media person You don’t *only* need a minute of someone’s time You’re not *somewhat* sure what the business needs to do You’re a subject matter expert in business critical fields of Social Media, PR or Comms. Experts predict that figure will increase to 20.3 percent in five years.

PR 52

PR Social Media Marketing Management Analytics 52

Buffer Marketing

JULY 13, 2022

Rosie Hall, a PR & Communications Manager at Hable , agrees with this approach, saying, “My policy for dealing with negative comments on social media has always been to address it quickly, be apologetic, and then try to take it off the public-facing areas to discuss it privately.

Communications 118

Communications PR CMO Health 118

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. Anna Hill is the CMO at the Walt Disney Company UK. Pamela Wilson is an award-winning designer and marketing consultant who runs the popular Copyblogger blog.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134