Remove CMO Remove Event Marketing Remove Promotion Remove Thought Leadership
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How Co-Marketing Can Expand Your Reach

Adobe Experience Cloud Blog

Both companies promote the webinar and we share the leads. For example, here’s a webinar we ran with Marketo, The Ultimate Revenue Engine: Maximizing Results Through Inside Sales and Marketing Automation. Make it easy: Asking somebody to join you in a marketing campaign is kind of like inviting them over to a backyard barbecue.

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6 Questions for Inspirational Women in Marketing Series | Part 13

Set Up

I helped them and thought how much fun it is to be able to give people free things and to promote your brand in this environment. That made me want to go into PR and special events. At my company today, there are many women in leadership roles in marketing and across our business, and that's definitely made it easier to lead.

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Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways

Adobe Experience Cloud Blog

Author: Michael Gerard Earlier this year I attended Content Marketing World in Cleveland, Ohio representing Curata as its CMO and hoping to learn best practices in content marketing from other marketers. I needed to bring back the best tchotchkes that the event had to offer. Event Marketing b2b Consumer'

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The Line Between Data-Driven Marketing and Creative Content Marketing

Rock Content

Many thought leadership pieces are similar in style and context, but the way those messages are communicated within your marketing materials should be easy to differentiate from other marketers. .” I think this perspective is a very bold one and relates back to the biggest theme at the event.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.