Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

Market Research 97

Market Research Gen Z Price B2C 97

Adobe Experience Cloud Blog

JANUARY 11, 2019

As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. There are numerous articles on this topic explaining how to leverage psychology in marketing. Census Bureau.

Millennials 134

Millennials Thought Leadership CMO Marketing 134

Sprout Social

NOVEMBER 15, 2021

Packed with insightful lessons on grammar, storytelling and crafting compelling copy, this book is an essential addition to any marketer’s bookshelf. Market research tools. Market research , of course. CMO Today Newsletter. How do you pressure test ideas on a budget? Design and creative resources.

Copywriting 89

Copywriting Social Media Marketing CMO Analytics 89