Welcome Software

JANUARY 24, 2025

8 key benefits of integrated marketing By adopting an integrated approach to marketing, you strengthen the alignment between all departments in the marketing org, and have some cross-functional benefits too: Check out our CMO guide on how to improve team alignment as a marketing leader.

Marketing Strategy

Adobe Experience Cloud Blog

DECEMBER 20, 2017

For example, a PR push that is part of a more extensive global campaign may also increase market share. Consistent and targeted measurements are how the CMO and marketing leadership communicate their intentions to the rest of the department—they’re also the mechanisms used to report back success (or failure) to their superiors.

Finance

Marketing Insider Group

JUNE 26, 2023

But how are these impacting your marketing KPIs (key performance indicators)? As you consider your current marketing performance, don’t just look for results. Is your digital PR creating a consistent frequency of third-party mentions on other sites? Sure, you can monitor the results of a Facebook ad campaign.

Key Performance Indicator

Martech

APRIL 18, 2024

However, the latest shift from conversions to key events gives SEOs a new opportunity to measure what matters. Aligning with your CMO and the rest of the C-suite Before this latest shift, it was possible to measure “micro conversions.” That’s why Google added the Business Objectives collection to GA4 in June 2023. Words matter.

Whitepaper

Hootsuite

AUGUST 6, 2021

more to overall sales than the previous year, according to this year’s CMO Survey. They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters. And do their key performance indicators (KPIs) directly align to your company’s business objectives? of the marketing budget by 2026.

Management