The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 Marketing organizations report working from home all of the time at lower rates than in the last survey (39.3

CMO 130

CMO Finance Marketing Marketers 130

CMO Network

OCTOBER 11, 2023

For those working on New Products & Services, how to extend brand equity into new market segments with cutting edge tech, iterative pilots & design agency collaboration

Market Segmentation 96

Market Segmentation New Markets Product Branding 96

Marketing Insider Group

MARCH 9, 2020

Quick Takeaways: Start with a content marketing audit of your expenses and results. Involve all your teams in content production. Outsource production and automate distribution to boost your ROI. Start with a Content Marketing Audit. CMO, tear down that wall. Repurpose top-performing content. I paraphrase.

Whitepaper 107

Whitepaper Thought Leadership CMO Content Marketing 107

Rock Content

DECEMBER 11, 2020

Think about each little decision you have to make when elaborating a Marketing plan and how you could make this process easier if you had more insights into them and a projection of what happens when choosing each scenario. After all, Dell is a big company and, more importantly, has too many market segments inside itself.

Transform 83

Transform Marketing Marketers Communications 83

CXL

MAY 27, 2022

Demand generation combines marketing tactics, strategies and programs to create awareness and drive interest in your products or services. But isn’t that the role of any marketer? The difference between a demand generation manager and a marketing manager is that demand generation is bigger than just marketing.

Management 79

Management User-Generated CRM Inbound Marketing 79

Businesses Grow

FEBRUARY 6, 2023

Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. This will create a sense of community and give customers a chance to learn more about the product and how to use it. Launch an email marketing campaign targeted at Seattle-area cyclists.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145