CMO Marketing Automation Platform Product Marketing Thought Leadership 
Adobe Experience Cloud Blog
AUGUST 18, 2016
So how can marketers seize this opportunity? The evolution of consumer devices and marketing automation platforms has implications on roles across the organization, from marketing to finance to strategy to engineering. This implicates that the CMO’s definition of success is being redefined.
Adobe Experience Cloud Blog
NOVEMBER 8, 2016
But being successful and getting ahead of your competition isn’t just about using marketing automation anymore; it’s about optimizing your platform and resources to grasp its full potential. That means you need the right team to manage your marketing automation platform. Product or segment marketing manager.
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