CMO Marketing Plan Personalized Marketing Promotion 
Litmus
OCTOBER 26, 2022
Karelle Gordon (Marketing Director, Education, Fortune Media ) shares that when using personalization , marketers have seen up to an eight times higher return on investment (ROI). . With returns like that, marketers need to put themselves in their customer’s shoes to ensure their experience is relevant. LitmusLive2022.
Rock Content
JULY 20, 2020
If we think of the CMO as a chef in a restaurant, they will have to find their own, unique recipes. They will also need to understand what the clients’ expectations are and what really moves them towards conversion, brand loyalty, and being promoters. The Do’s: The Best Ingredients For Fresh Email Marketing Content.
Marketing Insider Group
OCTOBER 25, 2021
The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Your marketing goals and objectives must align with the overall goals of your business.
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