Martech

FEBRUARY 2, 2024

” “How do I utilize a Customer Data Platform (CDP) for personalized marketing?” 4: Marketing operations : Words like “MOps,” “operations,” “create” and “need” suggest operational discussions, possibly around how to implement or utilize marketing technologies.

User-Generated 98

User-Generated Marketing Marketers CMO 98

Litmus

OCTOBER 26, 2022

Karelle Gordon (Marketing Director, Education, Fortune Media ) shares that when using personalization , marketers have seen up to an eight times higher return on investment (ROI). . With returns like that, marketers need to put themselves in their customer’s shoes to ensure their experience is relevant. LitmusLive2022.

CRM 95

CRM Email Marketing Finance CMO 95

Pam Didner

JULY 5, 2020

Can you do this as a one-person team? How to complement ABM with your overall marketing plans? What is Account-Based Marketing? GumGum GumGum ’s CMO, Ben Plomion, shared their 3 Crazy ABM Campaigns that actually worked. Planning ABM takes time and effort. Can you do This as a One-Person Team?

Marketing 86

Marketing Marketers Marketing Strategy Marketing Plan 86

Marketing Insider Group

OCTOBER 25, 2021

From personalized messaging that helps them solve problems to make a buying decision to a customer-focused culture throughout their customer journey, an experience that delivers quality across all channels is more likely to earn their business. In addition to personalized marketing messages, find ways to listen and respond to their questions.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Rock Content

JULY 20, 2020

The Do’s and Don’ts of an Email Marketing recipe. How do you integrate email marketing into your content plan without becoming just another piece of bland food in your audience’s inbox? If we think of the CMO as a chef in a restaurant, they will have to find their own, unique recipes.

Email Marketing 72

Email Marketing Food CMO Marketing 72

Marketing Insider Group

NOVEMBER 25, 2019

Today’s consumers are flooded with marketing messages from multiple channels to the point where they have started to tune them out. Personalized marketing messages that forge a real connection between the brand and the target market. Your marketing goals and objectives must align with the overall goals of your business.

Market Trends 145

Market Trends Transform Marketing Marketers 145