Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google
Search Engine Land
JULY 1, 2024
David Shapiro, CMO of Unabated, notes: “Search hasn’t been solely about Google for a few years now. With the introduction of TikTok Shop, shoppers are now using the platform for searches that can result in significant conversions. Although they’re out there, the shopper that will buy instantly after just one TikTok exposure is rare.
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