Remove Communications Remove Conversational Marketing Remove Shopper Market
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Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

As part of the Set up Marketing Relationship Survey , we ask Clients what kind of work they need from their Agency partners. We also see an increased need for shopper marketing rising from 5% to 15%. This trend reduces reliance on PR-specific functions and shifts the emphasis to broader, multifaceted communication strategies.