Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships
Set Up
JANUARY 21, 2025
As part of the Set up Marketing Relationship Survey , we ask Clients what kind of work they need from their Agency partners. We also see an increased need for shopper marketing rising from 5% to 15%. This trend reduces reliance on PR-specific functions and shifts the emphasis to broader, multifaceted communication strategies.
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