Remove Communications Remove Customer Acquisition Remove Market Segmentation Remove Marketing Automation Platform
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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

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Personalized marketing: What it is, benefits & real-life examples

Use Insider

How to implement personalized marketing (and excel at it) In a nutshell, personalized marketing is about: Gathering enough accurate data to understand your customers’ journeys. Showing relevant content, messaging, and product recommendations to each individual customer. This resulted in a 12% increase in CTR.

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Best CDP for eCommerce: How it works, benefits, and examples

Use Insider

Use AI-powered segmentation to target the right audiences for each campaign Market segmentation allows you to home in on the right audiences for your campaigns and messages by grouping customers based on shared traits and behaviors. This makes Insider one of the best and most versatile enterprise marketing platforms.