Communications Direct Marketing Management Marketing Automation Platform 
Adobe Experience Cloud Blog
JANUARY 28, 2014
Goal : Automate and scale your marketing strategies. Tech Solution: Marketing automation. A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics.
Adobe Experience Cloud Blog
OCTOBER 13, 2016
Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event.
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CXL
MAY 27, 2022
Prospects toward the bottom end of the marketing funnel are less interested in understanding the consequences of the problem they face but more in learning how your product solves that problem. Product walkthrough videos can be an effective way of communicating this. Use direct marketing to continue the conversation.
DirectMail2.0
FEBRUARY 26, 2024
(Transcript below) [0:00:04] DC: It takes the right skills and the right innovation to design and manage meaningful print marketing solutions. Welcome to Podcasts From the Printerverse, where we explore all facets of print and marketing that create stellar communications and sales opportunities for business success.
Duct Tape Marketing
JUNE 1, 2017
And take it up a notch by further personalizing your ongoing communications — using marketing automation to gather data about each of your users. Use this valuable piece of information frequently — it’s always more personal to call someone by their name. Develop a multi-channel approach. About the Author.
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