Rock Content

DECEMBER 20, 2023

The need to communicate a strategic change, normally involving the brand’s purpose and value proposition. By choosing to undergo a rebranding process, companies aim to communicate both internal and external changes, such as mergers, shifts in executive vision, new technologies, or competitors.

Transform

Jeff Bullas

DECEMBER 7, 2022

This growth is being driven by Africa’s young population who have a vociferous appetite for adopting new technology, new payment infrastructure being built at an astonishing pace as well as disruptive innovations such as bitcoin making inroads. This has placed significant stress on Africa’s already strained health systems.

Health

Martech

JULY 2, 2024

It’s just full of software and pharmaceutical companies, so it was a great place to be a marketer. I learned to be flexible and open to the new technology coming through — and there was always new technology. Q: Your first degree in technical communication seems relevant to all this.

Pharmaceutical