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How to Create an AI Search Optimisation Strategy in 2025

Exposure Ninja

For the first time in years, Google’s market share has dropped. More and more users are no longer defaulting to traditional search engines — they’re turning to conversational AI for faster, more confident decision-making. billion users , replacing standard search results with condensed, source-cited answers.

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The Zero-Click Internet: What It Means for Your Marketing Strategy

Duct Tape Marketing

Rand is a well-known expert in search engine optimization (SEO) and digital marketing, with deep insights into the evolving landscape of Google search and the rise of the zero-click internet. Content marketing needs a shift Creating content that thrives on Google, social media, and other platforms without requiring clicks is the new game.

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Google AI Overviews: Everything You Need to Know (and Think About)

Rock Content

On May 14th, during its annual Google I/O conference — and just one day after OpenAI unveiled ChatGPT-4o to the world on May 13, 2024—Google introduced AI Overviews, an enhancement of what was previously known as the Search Generative Experience (SGE). Users no longer need to piece together information from multiple links.

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21 Powerful Analytics Tools for Digital Marketing

Sachs Marketing Group

Digital marketing analytics tools are software applications that help marketers track, gather, and analyze data related to their online marketing campaigns. Are you struggling to make sense of the vast amount of data generated from your digital marketing efforts?