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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Traditionally, marketers have analyzed buyers from the “outside-in” by answering questions in this order: What does Company A need? Content Marketing Strategy. Copywriting.

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5 Ways to Safeguard Your Marketing Career Against/With AI

Digital Marketer

That said, you still need several traditional marketing skills to succeed in the new age. Here are 5 ways to safeguard your marketing career. #1: If you don’t have a well defined overall marketing strategy, you don’t need to create one from scratch. What’s coming next? A shift in the way we do things!

Energy 81
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Important Marketing Terms You Should Know

Exposure Ninja

This section includes some of the most common types of marketing. Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events.

PR 52
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How to Navigate & Attract New Leads in The Dark Funnel

CXL

Dark funnel marketing is a shift in mindset. B2B companies are married to traditional marketing attribution models because they give credit to what’s working. It’s easier to secure a budget from stakeholders if you can show the number of conversions from email marketing or display ad campaigns. Focus on your customers.

SEO 86
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SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. Updated on October 24, 2023. 46 min read Gmail.

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SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing? Want to learn more about SEO? We’ve got you covered.)

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.