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Guardrails and governance: How to protect your brand while using AI

Martech

Instead of A/B testing, marketers can programmatically test from A to infinity. state data privacy laws: What you need to know Some rules like color palette, fonts and spacing can be hard-coded into AIs parameters. Organizations need to upskill marketers in this area if they want to get the most from their AI investment.

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How to choose the right content marketing agency

Search Engine Land

With just a few strategic pieces in place, content marketing can work outrageously well. Content marketing strategy is notoriously complex for the uninitiated. That’s what a content marketing agency is for. What is a content marketing agency? What does a content marketing agency do?