Content Placement CRM Search Marketers 
Search Engine Land
SEPTEMBER 16, 2024
Content targeting This option shows your ads to people that are currently on website content that you specified. Topics: Topics of websites’ content. Placements: Hand-picked website placements. Keywords: Keywords or content “themes” of websites’ content. Get the newsletter search marketers rely on.
Duct Tape Marketing
FEBRUARY 26, 2025
Rand Fishkin (02:15.918) So that, yeah, and that was the initial idea of like, oh, there's these zero click searches and search marketing might be changing as a result. In 2019, Google answered just under half of all searches without a click. Maybe they'll call it the new form of influencer marketing. To the user.
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