Why Your Content Marketing Strategy Isn’t Working and How to Fix It
Marketing Insider Group
OCTOBER 28, 2019
Customer data or personas that you need to replace or update: If your target customer research needs an update, it might be that your content has targeted the wrong people in the wrong place. For example, if you’re still spending the bulk of your social media time on Facebook to market to millennials, you might want to update your data.
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