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Why Your Content Marketing Strategy Isn’t Working and How to Fix It

Marketing Insider Group

Update your content and your content placement to fit your updated target customer data. Your call to action (CTA) that fizzles out: Put your content to the test with split (A/B) testing. It’s more likely they’re on Instagram. Yes, spelling and grammatical errors DO matter, and mistakes can make your company look cheap.

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Inbound Marketing Leads Costs Less

Marketing Insider Group

It is typically more persistent or “ always-on ” as the content is placed where buyers tend to go seeking information. Common inbound marketing tactics include both paid and organic content placements on the company’s or other’s website, blogs, click-to-call and click-to-chat, search engine marketing techniques and social sharing.