Marketing Insider Group

DECEMBER 20, 2011

Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? You have heard me rant before about the biggest marketing mistake when we use our website and too much outbound promotion to just talk about ourselves.

Content Marketing 85

Content Marketing Content Placement Marketing Marketers 85

Marketing Insider Group

SEPTEMBER 17, 2019

When you optimize your content distribution strategies, you won’t just increase your web traffic—and therefore your leads—it can also improve the quality of those leads. With targeted content distribution strategies, your content will reach more people who need your products and services. One word of caution, though.

Gen Z 84

Gen Z B2C Whitepaper Content Placement 84

Marketing Insider Group

OCTOBER 28, 2019

After seeing one too many products fail to meet the ads’ promises (remember New Coke?), If your content marketing strategy is more New Coke than the moneymaker it should be, read on. Businesses want detailed information about what a product or service will do for them before they even entertain a purchase.

Marketing Strategy 93

Marketing Strategy Content Marketing Whitepaper Transform 93