Content Placement, New Markets, Product and Promotion

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Content Placement

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How To Generate ROI (Return On Interesting) With Content Marketing

Marketing Insider Group

DECEMBER 20, 2011

Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? You have heard me rant before about the biggest marketing mistake when we use our website and too much outbound promotion to just talk about ourselves.

Content Marketing

Content Marketing Content Placement Marketing Marketers

Why Your Content Marketing Strategy Isn’t Working and How to Fix It

Marketing Insider Group

OCTOBER 28, 2019

After seeing one too many products fail to meet the ads’ promises (remember New Coke?), If your content marketing strategy is more New Coke than the moneymaker it should be, read on. Businesses want detailed information about what a product or service will do for them before they even entertain a purchase.

Marketing Strategy

Marketing Strategy Content Marketing Whitepaper Transform

Marketing Pro Pulse

How To Generate ROI (Return On Interesting) With Content Marketing

Why Your Content Marketing Strategy Isn’t Working and How to Fix It

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