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How To Generate ROI (Return On Interesting) With Content Marketing

Marketing Insider Group

Lately I have been having some very passionate discussions about the best place to start in Content Marketing. You have heard me rant before about the biggest marketing mistake when we use our website and too much outbound promotion to just talk about ourselves. How To Create Interesting Content.

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Why Your Content Marketing Strategy Isn’t Working and How to Fix It

Marketing Insider Group

That’s why content marketing is a must-have for both B2C and B2B businesses. Done well, content marketing provides helpful information to prospective customers. It might surprise you, but expertly crafted content marketing rarely promotes the product or service itself.