What is a personalization engine? A complete guide
Welcome Software
NOVEMBER 12, 2024
For a deep dive into specific market segmentation data, check out our complete guide to market segmentation.
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4 Content Distribution Strategies That Make Web Traffic Soar
Marketing Insider Group
SEPTEMBER 17, 2019
Reward them with even more content that can help them solve their greatest challenges. At the end of your email, include a link to download a white paper or e-book that unpacks your blog post’s content in greater depth. Customized, personalized content earns new customers’ trust by a factor of 78 percent.
Why Your Content Marketing Strategy Isn’t Working and How to Fix It
Marketing Insider Group
OCTOBER 28, 2019
It might surprise you, but expertly crafted content marketing rarely promotes the product or service itself. Whether it’s a blog post, a highly technical white paper, or a how-to video, great content marketers put the customer’s greatest needs at the heart of every piece of content they produce.
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