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4 Content Distribution Strategies That Make Web Traffic Soar

Marketing Insider Group

Reward them with even more content that can help them solve their greatest challenges. At the end of your email, include a link to download a white paper or e-book that unpacks your blog post’s content in greater depth. If you can afford to pay an influencer to create content to engage your new market, do so.

Gen Z 85
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Why Your Content Marketing Strategy Isn’t Working and How to Fix It

Marketing Insider Group

It might surprise you, but expertly crafted content marketing rarely promotes the product or service itself. Whether it’s a blog post, a highly technical white paper, or a how-to video, great content marketers put the customer’s greatest needs at the heart of every piece of content they produce.