Why marketers need CDPs in 2022: Everything you need to know in a customer-centric, cookie-free digital world
Use Insider
FEBRUARY 16, 2022
If a customer is showing signs of lowered activity, marketers can entice them back before it is too late. Understanding how customer behaviors change over time—and acting before they actually leave—can significantly reduce churn. . However, being a relatively new technology early-stage CDPs come with their own set of challenges.
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